Collab with WO-MUM

Branding studio HEELS MAKE DEALS announced a collaboration with WO-MUM, a sustainable fashion brand creating clothes beautifully crafted by local European designers for women who want to represent elegance with ecological awareness.

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branding, female targeted, social media, women-centered design

branding, female targeted, social media, women-centered design

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HEELS MAKE DEALS has announced an exciting partnership with WO-MUM, a sustainable fashion brand. The collaboration centers on the brand's mission to combine style with environmental responsibility.

WO-MUM specializes in elegantly designed garments created by local European designers. According to the announcement, their pieces are "beautifully crafted by local European designers" and appeal to any woman seeking "elegance and sexiness, all while championing eco-conscious choices."

The brand distinguishes itself through a circular fashion model, incorporating a rental option to promote sustainability throughout their operations.

Creative Team

  • Art Direction: Kateřina Horká, Sabina Samuel

  • Design: Tereza Kopečná, Greta Vrabcová

  • Photo and Video: Lucie Mocková

Client Information

Client: WO-MUM

The collaboration features a detailed case study available on the Heels Make Deals website. WO-MUM's pop-up store was available at VNITROBLOCK through the end of September 2023. Customers can follow the brand on Instagram @womum.concept or visit their website at www.wo-mum.com.

Tags: branding, female targeted, social media, women centered design