For brand & marketing teams
Your brand needs something fresh.
We make it.
Your brand needs something fresh.
We make it.
The strategic thinking and cutting-edge execution your brand needs.
Tell us what you're working on
Tell us what you're working on
Brand strategy
Creative concepts
Online & offline campaigns
Packaging
Activations & pop-ups
11+ years building brands
100+ brands transformed
There's a difference between an average brand and a category leader.
There's a difference between an average brand and a category leader.
We know what it is.
We know what it is.
What separates category leaders from the rest is understanding exactly why their consumer chooses them - and building the identity, the pack and every activation around it.
We find that clarity. Then make the creative so on point your customer goes "hell-yes."
What separates category leaders from the rest is understanding exactly why their consumer chooses them - and building the identity, the pack and every activation around it.
We find that clarity. Then make the creative so on point your customer goes "hell-yes."
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Services for brand & marketing teams
What we deliver
If you need someone to tick the box, we're not for you. If you want something fearless that works - we're your team.
From brand concept to the market
1
Launching something new, repositioning what exists, or a product portfolio that's lost its logic? We define what space the brand should own - then build everything around it, down to print and production-ready files.
Brand Strategy
Naming
Visual identity
Packaging design
Product portfolio architecture
Print & production-ready files
Campaign Concepts & Key Visuals
2
Campaigns that make your customer go "shut up and take my money". Built on real consumer insight, designed to strengthen what your brand means. We know what to say and what creative cuts through to hit your goals.
Messaging framework
Creative concept
Key visual system
Channel specific rollouts
Activations & Pop-ups
3
Trade marketing agencies give you a booth and a banner with a logo on it. We give you an experience people talk about on the way home. Rooted in your brand, built into something real.
Activation Concepting
Pop-up experiences
Branded touchpoints
Full production
From brand concept to the market
Launching something new, repositioning what exists, or a product portfolio that's lost its logic? We define what space the brand should own - then build everything around it, down to print and production-ready files.
Brand Strategy
Naming
Visual identity
Packaging design
Product portfolio architecture
Print & production-ready files
Campaign Concepts & Key Visuals
Campaigns that make your customer go "shut up and take my money". Built on real consumer insight, designed to strengthen what your brand means. We know what to say and what creative cuts through to hit your goals.
Messaging framework
Creative concept
Key visual system
Channel specific rollouts
Activations & Pop-ups
Trade marketing agencies give you a booth and a banner with a logo on it. We give you an experience people talk about on the way home. Rooted in your brand, built into something real.
Activation Concepting
Pop-up experiences
Branded touchpoints
Full production
From brand concept to the market
Launching something new, repositioning what exists, or a product portfolio that's lost its logic? We define what space the brand should own - then build everything around it, down to print and production-ready files.
Brand Strategy
Naming
Visual identity
Packaging design
Product portfolio architecture
Print & production-ready files
Campaign Concepts & Key Visuals
Campaigns that make your customer go "shut up and take my money". Built on real consumer insight, designed to strengthen what your brand means. We know what to say and what creative cuts through to hit your goals.
Messaging framework
Creative concept
Key visual system
Channel specific rollouts
Activations & Pop-ups
Trade marketing agencies give you a booth and a banner with a logo on it. We give you an experience people talk about on the way home. Rooted in your brand, built into something real.
Activation Concepting
Pop-up experiences
Branded touchpoints
Full production
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Selected case studies
See our work
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The process
What working with us actually looks like
Great work starts with the right questions.
1
Before anything gets made, we go deep - into the brand, into the consumer, into what this specific thing actually needs to achieve. The brief is the starting point, not the answer.
Great work starts with the right questions.
1
Before anything gets made, we go deep - into the brand, into the consumer, into what this specific thing actually needs to achieve. The brief is the starting point, not the answer.
Great work starts with the right questions.
1
Before anything gets made, we go deep - into the brand, into the consumer, into what this specific thing actually needs to achieve. The brief is the starting point, not the answer.
The thinking and the making stay in the same room.
2
No accounts passing briefs to designers. The strategists and creatives work together from day one - so nothing gets lost on the way to the final thing. You work directly with us, start to finish.
The thinking and the making stay in the same room.
2
No accounts passing briefs to designers. The strategists and creatives work together from day one - so nothing gets lost on the way to the final thing. You work directly with us, start to finish.
The thinking and the making stay in the same room.
2
No accounts passing briefs to designers. The strategists and creatives work together from day one - so nothing gets lost on the way to the final thing. You work directly with us, start to finish.
We know your consumer.
3
We understand what moves people today - real consumer behaviour, relevant lifestyle brands, what actually makes someone stop, feel something and act.
We know your consumer.
3
We understand what moves people today - real consumer behaviour, relevant lifestyle brands, what actually makes someone stop, feel something and act.
We know your consumer.
3
We understand what moves people today - real consumer behaviour, relevant lifestyle brands, what actually makes someone stop, feel something and act.
You get work you can stand behind.
4
Grounded in insight, built to perform. In the creative review, in the management presentation, and in the real world where your consumer actually sees it.
You get work you can stand behind.
4
Grounded in insight, built to perform. In the creative review, in the management presentation, and in the real world where your consumer actually sees it.
You get work you can stand behind.
4
Grounded in insight, built to perform. In the creative review, in the management presentation, and in the real world where your consumer actually sees it.
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What do our clients say
Hear directly from brand leaders that have worked with us.
Kenneth Vallespir
Terra, NYC
"Strong understanding of the target audience and the ability to translate consumer insights into relevant messaging and a cohesive visual direction - supporting Gillette Venus in its journey toward an elevated beauty positioning."
Michaela Mackovicova
Senior Brand Manager, Gillette Venus | P&G
"If you want average, go anywhere. If you want your brand to stand shoulder-to-shoulder with the biggest international players - and win - you need a partner like HMD."
Denisa Zezulkova
COO, Ruscona
Olo Krizova
Czech Fashion Council
"HMD listened deeply, cared about every detail, and created a brand system that scales seamlessly - from digital to the resort’s navigation and guest experience - capturing the true spirit of Zuri Zanzibar."
Vaclav Dejcmar
Owner, Zuri Zanzibar
Pavel Vykydal
Banhi, wellness drink
"We were extremely impressed with the passionate work HMD put into our branding package. Their output was perfectly aligned with our audience - we look forward to working together long-term."
Andrew Bart
CEO, Algoface
"Our company gained a revitalized creative image and our new website became confirmation of our position as a leading urban-architectural brand. Their creative instincts and our expertise evolved into a relationship of trust and results-based certainty."
David Chisholm
Co-founder, CMCARCHITECTS
"When I had a vision, an insight or a complex brief - HMD were always the right partners. Empathetic listeners who comprehend even the most complex tasks and know how to visualize ideas from multiple angles."
Pavel Vykydal
Brand Manager, Kofola a.s.
Kenneth Vallespir
Terra, NYC
"Strong understanding of the target audience and the ability to translate consumer insights into relevant messaging and a cohesive visual direction - supporting Gillette Venus in its journey toward an elevated beauty positioning."
Michaela Mackovicova
Senior Brand Manager, Gillette Venus | P&G
"If you want average, go anywhere. If you want your brand to stand shoulder-to-shoulder with the biggest international players - and win - you need a partner like HMD."
Denisa Zezulkova
COO, Ruscona
Olo Krizova
Czech Fashion Council
"HMD listened deeply, cared about every detail, and created a brand system that scales seamlessly - from digital to the resort’s navigation and guest experience - capturing the true spirit of Zuri Zanzibar."
Vaclav Dejcmar
Owner, Zuri Zanzibar
Pavel Vykydal
Banhi, wellness drink
"We were extremely impressed with the passionate work HMD put into our branding package. Their output was perfectly aligned with our audience - we look forward to working together long-term."
Andrew Bart
CEO, Algoface
"Our company gained a revitalized creative image and our new website became confirmation of our position as a leading urban-architectural brand. Their creative instincts and our expertise evolved into a relationship of trust and results-based certainty."
David Chisholm
Co-founder, CMCARCHITECTS
"When I had a vision, an insight or a complex brief - HMD were always the right partners. Empathetic listeners who comprehend even the most complex tasks and know how to visualize ideas from multiple angles."
Pavel Vykydal
Brand Manager, Kofola a.s.
Kenneth Vallespir
Terra, NYC
"Strong understanding of the target audience and the ability to translate consumer insights into relevant messaging and a cohesive visual direction - supporting Gillette Venus in its journey toward an elevated beauty positioning."
Michaela Mackovicova
Senior Brand Manager, Gillette Venus | P&G
"If you want average, go anywhere. If you want your brand to stand shoulder-to-shoulder with the biggest international players - and win - you need a partner like HMD."
Denisa Zezulkova
COO, Ruscona
Olo Krizova
Czech Fashion Council
"HMD listened deeply, cared about every detail, and created a brand system that scales seamlessly - from digital to the resort’s navigation and guest experience - capturing the true spirit of Zuri Zanzibar."
Vaclav Dejcmar
Owner, Zuri Zanzibar
Pavel Vykydal
Banhi, wellness drink
"We were extremely impressed with the passionate work HMD put into our branding package. Their output was perfectly aligned with our audience - we look forward to working together long-term."
Andrew Bart
CEO, Algoface
"Our company gained a revitalized creative image and our new website became confirmation of our position as a leading urban-architectural brand. Their creative instincts and our expertise evolved into a relationship of trust and results-based certainty."
David Chisholm
Co-founder, CMCARCHITECTS
"When I had a vision, an insight or a complex brief - HMD were always the right partners. Empathetic listeners who comprehend even the most complex tasks and know how to visualize ideas from multiple angles."
Pavel Vykydal
Brand Manager, Kofola a.s.
Tell us what you're working on.
We're up for the challenge - even if you're not sure what you need yet. If we're the right fit, we'll tell you how we'd approach it. If we're not, we'll tell you that too - we're not fans of wasting time either.
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About us
Who you'll be building with
Kate and Sabba founded Heels Make Deals in 2014 with one belief - that bold thinking and outstanding creative belong together.
11 years and 100+ transformed brands later, that belief keeps proving itself right. We're a team of strategists and creatives who ask the hard questions, go where others won't, and make work that actually lands.
11 years
in FMCG, hospitality & consumer brands
100+
brand transformations internationally