Heels Make Deals Partners with Pernod Ricard Germany to Highlight Women's Influence in Hospitality

Overview

Heels Make Deals delivered a keynote address at Barsymposium Cologne 2024 in partnership with Pernod Ricard's Lillet brand, focusing on women's pivotal role as guests and leaders in the hospitality industry.

Key Presentation Insights

The keynote, titled "Concept of Diversity in the Hospitality Industry in 2024," emphasized the strategic importance of targeting female consumers in hospitality venues.

Katerina Horka, co-founder of Heels Make Deals, explained that tailoring experiences to women—who make significant purchasing decisions—creates lasting loyalty and improves business margins.

Sabina Samuel, the second co-founder, highlighted women's marketing value: "Women are exceptional communicators and natural connectors. When they enjoy a service or product, they actively share this with friends and on social media."

Industry Support

Fee Zimmermann, Lillet's brand ambassador, noted that the collaboration represents "a natural extension of Lillet's commitment to empowering women in the hospitality industry."

Christian Balke, Team Leader Education & Advocacy at Pernod Ricard, praised the event's reception, stating the industry demonstrates "readiness for diversity-focused approaches" essential for future growth.

About the Companies

Pernod Ricard, headquartered in Paris, is a global spirits and wine leader with premium brands including Absolut, Jameson, Chivas Regal, and others.

Heels Make Deals specializes in female-centric branding for lifestyle sectors, having worked with brands like Zuri Zanzibar and Manifesto Market.