Who really drives the world economy? Exploring Women's Influence on Consumer Decisions

Women control or influence 85% of consumer spending.

Women frequently purchase on behalf of their entire households and beyond. Even in traditionally male-dominated sectors like finance, tech, electronics, and hospitality, women represent a dominant shopping force.

Women are catalysts of change.

Similar to how women's influence has transformed workplace policies—such as the introduction of parental leave and flexible work arrangements—they're reshaping consumer markets. A notable example is younger generations' growing desire to support socially responsible companies.

Women Control Wealth.

U.S. women currently oversee approximately $11 trillion in assets, projected to reach $30 trillion by 2030.

92% of women actively share deals and online recommendations.

When women connect with a brand, they demonstrate loyalty and actively promote it to their networks.

Women are taking on the role of primary earners for their families more than ever.

Roughly 70% of American mothers are likely to become their household's primary financial provider before their children turn 18.

Men and Women are not the same. DUH.

While society acknowledges distinct differences between genders regarding reasoning, behavior, and priorities, women remain underrepresented in marketing despite their significant economic influence.

Heels Make Deals: Creative studio focused on women

The studio specializes in women-centered design and branding across all brand touchpoints, activations, and advertising.